The GSTC MICE Criteria reflect GSTC’s proud legacy as the custodian of a highly inclusive, global process for developing and managing sustainable travel and tourism standards. The MICE Criteria, like the GSTC Industry Criteria and GSTC Destination Criteria, were developed through a rigorous, methodical, and inclusive process. As a result, they have been widely recognized and accepted as global standards by numerous government agencies and businesses, regardless of political systems and cultural orientations. These are universal concepts developed without any prejudice.
Some uses of the criteria include:
Helping to define sustainability holistically.
Raising awareness about the scope and nature of sustainability.
Providing a foundation for sustainability certification.
Functioning as essential guidelines for MICE businesses to become more sustainable, including guidance on identifying more sustainable suppliers and service providers.
Providing sustainable businesses with greater market access in the growing market, guiding MICE businesses in supplier and partner selection.
It helps consumers identify reliable and sustainable MICE businesses.
It serves as a common denominator used by information media to recognize sustainable MICE businesses.
It offers a starting point for both the public and private sectors to develop sustainable MICE business requirements.
It provides fundamental principles for education and training on sustainable MICE given by universities, tourism schools, or institutions.
It provides leadership in a way that inspires others to take action.
